A competitive priority is a critical dimension in the business strategy (process and/or supply chain) that must satisfy the internal and external customers of the company, for present and future times.
1)Flexibility
2)Cost
3)Quality
4)Time
Flexibility: Applebee's allows clients to customize parts of their meal and drinks. For example, clients can ask for dressings on the side or eliminate lettuce or tomato from their entrees.
Cost: Applebee's is known for various promotions like their happy hour, half price appetizers after 10 pm at specific locations, and their 2 for $20.
Flexibility: Applebee's allows clients to customize parts of their meal and drinks. For example, clients can ask for dressings on the side or eliminate lettuce or tomato from their entrees.Cost: Applebee's is known for various promotions like their happy hour, half price appetizers after 10 pm at specific locations, and their 2 for $20.
Quality: Applebee's provides many options on their menu such as FDA approved steak, under 550 calories options. As well as meals that follow the Weight Watchers program These qualities attract new clientele.
Time: Applebee's offers carside pickup as well as Presto ordering tablets. This is a convenient option for the customers who have children because while they are ordering their children can entertain themselves with the tablets. Also, this is a practical option for any client who wants to safe time while they are socializing. 
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